Data & Studies

Top 100 Most Visited Websites (US and Worldwide)

Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC).
    Looking for a list of the most popular websites in the US and Worldwide in 2023?

    We’ve pulled the top 100 most visited sites by organic traffic from our database.

    #DomainTraffic
    1youtube.com4,515,808,817
    2en.wikipedia.org2,359,325,262
    3facebook.com2,110,595,075
    4instagram.com1,326,644,431
    5twitter.com1,213,212,289
    6amazon.com662,890,969
    7whatsapp.com615,662,036
    8pinterest.com573,121,447
    9imdb.com525,793,427
    10play.google.com523,696,603
    11microsoft.com485,198,697
    12es.wikipedia.org435,536,200
    13apple.com428,326,956
    14linkedin.com314,498,080
    15globo.com300,092,440
    16de.wikipedia.org298,569,828
    17fandom.com280,657,003
    18nytimes.com279,044,884
    19tiktok.com272,134,464
    20fr.wikipedia.org243,991,531
    21reddit.com239,800,036
    22ja.wikipedia.org234,400,651
    23yahoo.co.jp226,610,337
    24uol.com.br217,141,982
    25translate.google.com199,253,836
    26spboss.blog197,392,078
    27satta-king-fixed-no.in192,075,384
    28mayoclinic.org186,565,703
    29it.wikipedia.org186,370,177
    30indeed.com180,928,506
    31nih.gov180,668,674
    32amazon.in176,311,645
    33netflix.com175,580,063
    34rakuten.co.jp163,245,420
    35yelp.com162,717,301
    36bbc.co.uk158,810,471
    37quora.com157,010,764
    38xosodaiphat.com156,183,677
    39booking.com155,512,800
    40detik.com153,159,553
    41etsy.com153,155,439
    42ru.wikipedia.org152,388,218
    43flipkart.com144,675,265
    44espn.com144,137,864
    45walmart.com142,648,157
    46tripadvisor.com141,554,100
    47indiatimes.com137,169,171
    48dpboss.services136,763,322
    49cricbuzz.com133,288,911
    50amazon.de132,751,742
    51mail.yahoo.com130,611,857
    52webmd.com129,623,429
    53xoso.com.vn126,825,589
    54ikea.com125,986,368
    55pt.wikipedia.org125,477,783
    56sarkariresult.com125,397,558
    57healthline.com124,908,891
    58amazon.co.jp121,825,736
    59canva.com118,158,575
    60amazon.co.uk117,347,970
    61britannica.com116,701,592
    62hurriyet.com.tr111,628,134
    63doeda.com111,060,487
    64ebay.com110,973,776
    65speedtest.net108,033,988
    66adobe.com107,145,136
    67ilovepdf.com106,890,332
    68byjus.com106,281,669
    69bbc.com101,775,251
    70id.wikipedia.org99,792,130
    71pl.wikipedia.org99,407,208
    72zh.wikipedia.org99,301,897
    73clevelandclinic.org98,499,866
    74merriam-webster.com96,408,178
    75homedepot.com94,968,526
    76allegro.pl94,896,177
    77samsung.com93,995,535
    78ar.wikipedia.org92,673,380
    79espncricinfo.com92,211,263
    80kompas.com92,079,631
    81snaptik.app90,742,324
    82cambridge.org89,904,647
    83investing.com89,103,502
    84nike.com87,575,550
    85medlineplus.gov86,991,779
    86yandex.com86,276,659
    87tokopedia.com86,085,413
    88roblox.com82,443,045
    89live.com81,488,368
    90target.com80,191,535
    91support.google.com80,160,252
    92spotify.com79,673,484
    93wiktionary.org77,911,037
    94mercadolivre.com.br77,711,700
    95trendyol.com77,672,816
    96sofascore.com77,588,505
    97tr.wikipedia.org77,192,313
    98cnn.com76,865,646
    99medicalnewstoday.com76,843,831
    100as.com76,010,834

    YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits.

    Most other sites on the list are recognizable brands to us English speakers, but a few aren’t.

    For example, the 38th most visited website in the world by search traffic is the Globo.com, a Brazilian sports news website. It gets an estimated 97% of its traffic from Brazil. 

    Estimated traffic by country

    Top 100 most visited websites in the US

    #DomainTraffic
    1en.wikipedia.org1,098,756,646
    2youtube.com971,114,459
    3amazon.com549,752,708
    4facebook.com385,181,952
    5twitter.com312,791,701
    6instagram.com272,010,406
    7imdb.com231,477,189
    8nytimes.com192,040,417
    9reddit.com184,053,355
    10yelp.com150,016,152
    11pinterest.com145,845,691
    12walmart.com136,457,447
    13fandom.com134,945,858
    14apple.com110,797,607
    15tripadvisor.com109,706,766
    16espn.com109,650,103
    17ebay.com93,278,757
    18nih.gov89,488,389
    19homedepot.com89,377,295
    20linkedin.com79,928,627
    21target.com76,729,824
    22mayoclinic.org75,962,917
    23microsoft.com75,493,134
    24etsy.com74,192,013
    25webmd.com73,130,533
    26quora.com72,365,191
    27healthline.com60,952,311
    28tiktok.com60,709,706
    29indeed.com59,715,788
    30craigslist.org58,957,405
    31mail.yahoo.com58,004,162
    32play.google.com53,403,399
    33clevelandclinic.org52,398,448
    34cnn.com50,486,592
    35yahoo.com47,041,282
    36zillow.com44,589,832
    37forbes.com43,704,433
    38cdc.gov42,392,884
    39britannica.com42,328,090
    40netflix.com40,906,268
    41merriam-webster.com39,103,101
    42weather.com39,074,242
    43mlb.com37,091,178
    44allrecipes.com36,783,793
    45usatoday.com36,628,628
    46bestbuy.com36,567,687
    47usps.com36,489,506
    48foxnews.com35,976,605
    49medicalnewstoday.com35,848,480
    50usnews.com34,456,784
    51expedia.com34,315,164
    52rottentomatoes.com33,971,343
    53mapquest.com31,751,624
    54macys.com31,129,391
    55irs.gov30,138,348
    56finance.yahoo.com29,756,617
    57nfl.com29,253,842
    58aol.com29,010,670
    59lowes.com27,605,799
    60people.com27,431,919
    61genius.com27,392,913
    62nordstrom.com27,256,490
    63ca.gov27,178,732
    64realtor.com27,093,172
    65investopedia.com26,264,333
    66cbssports.com26,048,212
    67nike.com25,304,238
    68spotify.com25,103,775
    69att.com24,645,171
    70chase.com24,233,337
    71cvs.com24,178,459
    72hotels.com24,099,394
    73go.com23,541,109
    74si.com23,112,360
    75nerdwallet.com22,781,844
    76kohls.com22,326,746
    77nypost.com22,302,074
    78wikihow.com22,259,502
    79xfinity.com22,224,778
    80adobe.com22,023,113
    81costco.com22,015,563
    82apartments.com21,486,052
    83cnbc.com21,415,662
    84dictionary.com21,373,367
    85bankofamerica.com21,206,180
    86caranddriver.com21,057,867
    87wellsfargo.com20,904,164
    88t-mobile.com20,565,414
    89kayak.com20,554,984
    90walgreens.com20,480,289
    91quizlet.com20,411,305
    92nba.com20,245,439
    93booking.com20,168,608
    94fedex.com20,090,990
    95verizon.com20,062,569
    96kbb.com20,054,034
    97capitalone.com19,500,642
    98google.com19,395,913
    99steampowered.com19,298,583
    100medlineplus.gov19,153,345

    Unsurprisingly, this list is dominated by big websites that many of us know and love.

    Wikipedia tops the list with almost 1.1 billion estimated monthly visits from organic search. Considering that the US population is ~335 million, that means each person in the US clicks on a YouTube result 3.28 times per month, on average.

    It’s a similar story for YouTube. Each person in the US clicks a result 2.9 times per month on average.

    Amazon is next on the list, with almost 550 million estimated organic monthly visits.

    Interestingly, around 12% of those visits (63.3 million) come from one search query, “Amazon.”

    Amazon traffic from the keyword "amazon"

    Below are a couple more interesting observations from the top 100.

    Google

    Google.com is in 98th place with an estimated 19.4 million monthly organic visits from the US. Believe it or not, roughly 3.2 million of these (16.5%) come from people Googling “Google.”

    Google traffic from the keyword "google"

    Craigslist

    Craigslist gets more search traffic than Best Buy, Lowes, Kohls, and many other big names.

    Most of this traffic comes from branded searches like “craigslist” and “craigslist [insert city name].” 

    Craigslist top keywords

    Interestingly, Craigslist is primarily popular in the US, where it gets 94.4% of its traffic.

    Craigslist top countries by traffic

    See how many organic visits any website gets

    If you’re curious how much organic traffic a particular website gets each month, paste the domain into Ahrefs’ Site Explorer. You’ll see its estimated monthly organic traffic, the number of keywords it ranks for in organic search, and other key SEO metrics.

    SEO metrics in Ahrefs

    You’ll also see a graph of its performance over time:

    Search performance for ahrefs.com over time

    You can even compare it to other websites:

    Search performance for ahrefs.com vs moz.com

    If you want to see all the keywords a site ranks for, hit the Organic keywords report on the left-hand menu.

    Organic keyword rankings for Ahrefs. Data via Ahrefs' Site Explorer

    You can also check the Top pages report to see which pages get the most search traffic.

    Top pages by estimated organic traffic for Ahrefs. Data via Ahrefs' Site Explorer

    Final thoughts

    Remember that these are the most visited websites by organic search traffic. The figures don’t take into account direct, referral, or any other traffic sources.

    We also removed any NSFW websites from the list for obvious reasons.

    If you’re curious about the full, unedited list, you can see it in Keywords Explorer.

    Article Performance
    • Organic traffic
      11.18K
    • Linking websites
      815

    The number of websites linking to this post.

    This post's estimated monthly organic search traffic.